So, recently, we are planning a campaign using the Channel Talk marketing function to bring back customers who have been worrying for over a month or who abandoned their shopping carts. I want to find an effective marketing method without the help of a developer . Performance marketers themselves experimented and found ways to increase conversion rates. “Even if there are marketers who have not used Channel Talk, “I don’t think there is any marketer who has used it only once.” Q. Please introduce Air Class. A. Air Class is a video lecture platform created to share the value of knowledge sharing and the joy of learning . I am in charge of the brand strategy department of the marketing team at Airclass. Our role is to find out at what point customers feel the value of Air Class. Q. How did you start Channel Talk? A. My biggest concern was delivering marketing performance while minimizing the resources of the development and design teams .
Even if you try to change a single detail page
You will inevitably need resources from another team. In my case, I’m a self-proclaimed ‘impatient marketer’ who has a lot of things I want to do, so I tend to be very greedy. At that time, I learned about Channel Talk and was impressed Thailand Telegram Number Data by the fact that marketers could easily experiment on their own without any development knowledge, so I decided to adopt it. Plus, the Channel Talk UI is pretty (^^) Q. Are you currently conducting marketing experiments without a development team? A. Of course. Thanks to Channel Talk, there are a lot of marketing experiments that can be done without developers. One example is an experiment to increase the membership conversion rate. In fact, there was nothing that could be considered an action to increase the membership subscription rate. I wanted to find a membership conversion message that suited our customers through Channel Talk. Since most new customers are those who came in after seeing advertisements, we targeted the customers who came from advertisements and sent marketing messages.
We sent various messages through the
Test function, and as a result, the message introducing the unique features and advantages Colombia WhatsApp data of Air Class received the best response. The conversion rate was more than 10 times higher than before. I think it only took about two weeks to test this. Message introducing the special features of Air Class (example) Q. I heard that you are recently revamping your purchasing process. Is there any special reason? A. Not long ago, Ms. Jessica’s GTelf package product came out. I have done CRM marketing that provides package discounts to customers who are interested in individual products . In fact, the package sales rate rose up to 26%. The effect was so good that we shared this data with the development team, and a decision was made to completely revamp the purchasing process. We were able to check the data that could persuade the development team through Channel Talk. This is because Channel Talk allows you to immediately check the results of your marketing through data.
