Originally, we made products through Marple, which allows for custom orders, but the response was good because we helped them produce larger quantities quickly for creators only. In just 3 months, about 5,000 sellers gathered. Fans of influencers on platforms such as Instagram and YouTube are responding. I think what I wanted to do 10 years ago was Marple Shop. These days, when you go to a cafe, they hang up banners and make cup holders to celebrate idols’ birthdays. There is no main character, but fans gather together and have a birthday party. As tastes become more diverse, the number of fans also increases. Because I know well the feelings of fans who love unknown idols, I think I am now doing something valuable to the world. How do you know the feelings of fans who like unknown idols? I was a fan of dwarfs.
If you go to a Disney store there are so many products
But there are only products for fans of the main character. Since there was content, I thought India Email List it would be possible to produce it by connecting with a factory. We wanted to create a product for fans of dwarfs, not just fans of Snow White. There was also the thought that personalization would occur in all fields, whether manufacturing or service. The population is decreasing and people don’t like things that are the same. I thought we would change into an era where people could say what they wanted, even if it wasn’t about individuality. Execution is the beginning I don’t think I would have even thought about making a product for just one person, unless it was handmade. How did you get started? I first looked into what I could do. I majored in Oriental painting in undergraduate school and VR in graduate school. Since I know some Photoshop and development, I thought all I had to do was open a site and produce. But there was no place that produced it.
I should have folded it then but no one told me to fold it
Laughs) So what did you do? I researched what other countries do. I looked on Greece WhatsApp data YouTube and there was a machine that prints t-shirts. It was 25 million won. I borrowed money to buy it. Marple started with a t-shirt customization machine purchased with debt. That’s incredible execution power. In fact, even though I knew about the platform called Marple, I couldn’t quite understand how it was possible. How did you let people know that you could custom order one piece? At the time, people didn’t know that smaller quantities were possible. At first, I searched online for about 1-2 years, but I didn’t get an answer. When I tried to advertise on Naver keywords, I found it was too expensive. At that time, investment and startup support were not as active as they are now, and there were no startups. Since it’s difficult to advertise online, I thought I’d rather make it visible and publicize it. I opened a 4-pyeong store in Hongdae and Itaewon to put up a sign.
