What specifically are you preparing for? We have continued to work on projects focused on waste-free production. However, as the number of customers increased and there were too many unexpected external variables, we were unable to take care of the customer experience of fans who were attached to our brand. We decided to secure production stability and renewed the production line. Based on stability, we plan to grow our own brand solidly without relying on external sources. It is said that 9,200 tons of textiles are produced as waste worldwide every year. The recycling rate for clothing waste is less than 1%. The problem of the fashion market’s impact on the environment appears to be more serious than we think. I hope Havehad’s experiments in communicating with customers and creating clothes that customers really need will grow more stably and with the support of more fans. If the fashion ecosystem changes little by little in Havehad’s way, I think our future will be more secure. Struggle – This is an interview with Park Jong-beom, CEO of Agricultural Fund, from the section on entrepreneurs with vision.
You can see the story of overcoming
COVID-19 with the vision of creating a sustainable agricultural structure. — Agricultural France Email List Fund is an agricultural product crowdfunding platform. It is a structure that helps small farmers to farm by receiving funding before growing agricultural products. I started a farming fund because I wanted to convey the stories of the special farmers I met to people in the city. But it wasn’t easy. In the 6th year since we started the business, we had 11 employees, but we were still running at a loss. We had no choice but to downsize. Through that process, we became a small organization with just three people. Moreover, now is the era of early morning delivery. This is a world where if you order at 11pm, fruit will be delivered to your front door at 7am. Farming funds have to wait for several months at most to receive agricultural products. However, even while being hit by the coronavirus, we continued to grow by 30% every month.
We turned a profit and exceeded the sales
We set at the beginning of the year. Hints of turnaround growth were found in the France WhatsApp data 10-year arduous journey. Quality maintained stubbornly It was a difficult year due to Corona. How was your year? The goal was to increase the number of products to 100 this year. We had to visit the farms in person, but due to limitations, we were only able to achieve about 70% of the results. Also, the agricultural products that were supposed to be used for school meals could not be delivered. But fortunately, we achieved our goal. It’s thanks to our existing customers. When they heard about the failure to supply food to school lunches, they voluntarily uploaded it to a place like Mom Cafe. At that time, new inflows increased. I don’t know much about marketing, so I don’t spend any money on advertising, but my existing customers continue to spread word of mouth, so sales are steadily increasing by 30% every month. That’s an amazing result.