We had to find out what customers wanted, prepare for it, and let customers know that we had this. Customers are never the target of education. Conversely, I have to learn from my customers. What made you change your mind about learning from customers? As I got to know the performance industry more deeply, my thoughts changed. It’s not something I want to do, but I need to solve the customer’s problem. When you quilt or cross-stitch, you draw a big picture by filling in each space. It felt like that. At first, I thought, why don’t customers go see such great shows? Should we educate them? That’s what I was thinking. However, as I have been in this industry for a long time, my understanding of the people who consume the performance market and even those who do not consume has increased. In addition, we discovered structural problems with accounting in the performing arts industry. As I gradually understood the industry and customers, I could see the direction clearly. What problem does iGet want to change? The first thing I wanted to solve was the customer’s problem.
The number of people who enjoy performances
Out of the total population is around 10%. Regardless of income level. When I researched Lebanon Email List why people don’t go to shows, I found that about 70% of people don’t go to shows because they’re expensive. But it’s strange. Even though the price is the same, I was curious why some people continue to see the performance and others do not, so I conducted a survey. What makes the difference between the two? It was my first performance experience. The first performances I saw in my life were when I was a college student or newbie in society, so there were many performances in places like Daehakro. This is a case of receiving an invitation or coupon. I couldn’t experience good quality performances. If the first experience of a performance is not good, you won’t see the performance as time goes by. The first performances of people who continued to see performances were expensive and high-quality works. It’s fun. Did you do your own research.
The cost of the survey agency was too high
So I conducted the survey myself. Through continuous research, we have understood Italy WhatsApp data the unspecified number of people called ‘customers’. The more customers you have, the easier the solution becomes. You know the customer’s needs well, but isn’t it difficult to lower the price of an expensive performance? Having been in the performing arts industry for a long time, I also understood structural issues. I found a solution there. Usually, in the case of musicals, one season lasts from 3 to 7 months. However, performance companies do not receive money until a season is over. The reservation site that sells tickets only settles the settlement at the end of the season. These days, various platforms have emerged and things are improving compared to the past, but since ticket reservation sites provide a lot of support and a lot of actual sales occur, we have no choice but to depend on them. However, since it is about 100 to 200 million per round, and several tens of billions in 3 months.
