Recognizing this blind spot, we suggested that they sell tickets cheaper than large ticket booking sites because we would settle the settlement right away. From an agency’s perspective, there is no reason to turn it down because it is a good partner that improves cash flow. This is a solution derived from extensive experience in the performance industry. Were you able to purchase popular performances cheaply? I got tickets for popular performances like ‘Rebecca’ and ‘Aida’. Airline tickets also lose value as the date approaches. They also sell tickets for cheap prices if the location is not good. At first, I targeted those tickets. As time goes by, the number of customers purchasing through iGet increases, and as a result, good tickets can be purchased at lower prices. As the number of members increased, we had a negotiating advantage when dealing with agencies and the discount rate also increased. I think you must have done aggressive marketing to achieve 10x growth in 3 months. As the number of members increased, conditions became more favorable, so we began strategic marketing.
First I found a place where customers gathered
We ran ads on various platforms, including Twitter, Instagram, Facebook, and Malaysia Email List YouTube. I didn’t know it before, but there were a lot of people on Twitter who were fans of the performance. The advertising efficiency was the best. Next, we tested messages that appealed to customers. I wrote down every sentence I could think of that expressed the advantages of the service. There were about 100 of them. We created messages in various forms and ran advertisements on online platforms, mainly Twitter. There must have been thousands. That’s how I found iGet’s slogan. ‘Watch popular performances for around 30,000 won.’ On the back of CEO Jeong Joo-hwang’s business card, a sentence found through thousands of tests is engraved. Waiting for smooth sailing after Corona I heard you originally came from a consulting firm. Have you ever thought about quitting your business and going back to being a competent worker? I will continue to do business because I am rewarded for what I do.
I learned it from watching his father
Since I was young, my father has been running a business related to environmental Ivory Coast WhatsApp data waste, and he worked hard to grow the business by visiting the field from early in the morning. Seeing that, I decided to start a ‘business’ that would return the same amount of money as I worked hard. Even if something like coronavirus happens, I can continue to do business if I find a way to overcome this situation. I also take responsibility for that. What are your prospects for the post-corona era? If we lower the price barrier to entry for good performances, the market will explode. In the 10 years since low-cost airlines appeared in 2008, the entire airline market has grown 2.5 times. In such a large market, low-cost airlines account for as much as 35%. As they grew, the market itself grew. Even within the performance market, you can grow the market by lowering the entry barrier for good performances. Do you have any last words for the many representatives who are having a hard time due to the coronavirus? I think startups need to get used to overcoming difficult situations.