How do you create a ‘good brand’ like Nike? What is a ‘good brand’? How do you create a brand that is consistently loved? It is every company’s dream to become a consistently loved brand. How do brands with large fan bases like Nike or Apple come into being? To conclude, you need to start by establishing a way to communicate with customers. Communicate with customers with consistent messages You want to be a brand like Nike, so why is the way you talk to your customers important? Essentially, let’s go back to the basics of business and think about it. How did mankind’s first commercial activity begin? I think it probably started with ‘product’. It probably started with exchanging the value of the product, and I think that’s the essence of business. I think the most important element in the essence of the business is the product that needs to be sold
The language that persuades
So, in business, it can be said that the product being sold and the language of persuasion Mexico WhatsApp Number Data used to sell it are the most essential basis for commercial behavior. So the way you talk to customers is important. Today’s Commercial Activities It is relatively easy to persuade one customer, but when you sell online, you have to do marketing activities and create product introductions, and there is a lot to do. There are many channels and many customers. Due to this diversification of media, the form of conversation is dispersed, and when the form of conversation is dispersed, there is confusion in communication with customers. The level of understanding between the speaker and the listener changes. Even though many companies sell great products, they are unable to convey the competitiveness of their products well due to communication problems . “Having good conversations with customers is harder than you think.” It’s so difficult to have good conversations with customers, but what happens when you accomplish that difficult task? Nike.
Apple logo You will be able to grow into an unforgettable brand
That will remain in your mind! Just by looking at the logo, it is persuasive and allows New Zealand phone data you to understand the tone, manner and value of the brand. Consistency to overcome the initial ‘chasm’ What is Chasm? demand temporarily stagnates or retreats from the initial stage of product entry into the market until it is popularized and distributed in the market. In the process of pioneering a new market through the challenge of innovators, innovators and early adopters who begin to envy the market begin to join in, and the chasm point is usually reached when they join. In general, if you exceed the top 15% of the targetable market, you are said to have crossed the chasm. Once the chasm is crossed, it becomes a pattern where purchases occur automatically without any promotion or advertising. And this is Chasm’s goal. It’s important to target innovators and early adopters, right? Nike and Kakao also focused on securing a basic fan base in order to overcome the chasm.