So what is the most important thing to gain this kind of fan base? That is consistency. Nike’s ‘Just Do It’ As a very simple example, if Nike had said ‘Just Do It’ one day and then suddenly changed the word to ‘Don’t Do It’, would it have been able to secure the fan base it has today? (Of course, Nike may be able to do this now…) It is important to have a communication method that persuades customers with consistent and unwavering values and a message containing those values. A consistent message creates a good brand. Here, a good brand is one that is ultimately imprinted in the minds of customers . The goal of every business is to generate stable sales and gain a certain size in a certain market. Even if it’s just a small town, you can still create market share. For example, ‘I will have men in their 40s or older in Ichon-dong eat ramen at our ramen shop’ could also be a goal to take over some markets. To achieve this, it is necessary to communicate with a consistent message.
Why do we need to create a good brand
Good brands are sustainable. If you consistently rally your fans with a good message, those Netherlands WhatsApp Number Data fans will automatically promote it by saying, ‘That ramen restaurant is the best.’ Innovators bring early adopters, and early adopters bring the largest early adopters. If that happens, the brand will become sustainable. How do I communicate with a consistent message? [Who am I?] It is important to define who we are. Usually, we don’t define ‘who we are’ unless we are in crisis. We prioritize the important things we can see, so we put them off to the back burner. However, in order to continuously communicate with customers, we must start by defining who we are . Rather than simply saying, “We are a ramen restaurant,” it is important to have a definition that shows differentiation. Marketing is “knowing and understanding your customers so well that your products and services can sell themselves.” – Peter Drucker [Who are our customers?] There is something that must come first before defining a customer.
Also among people who like spicy ramen
We decided to focus only on women in their 30s. You also need to decide how to Nigeria phone data position yourself among your competitors. A good value ramen restaurant? A luxurious luxury ramen restaurant? This is positioning. If this STP is not determined, we will not be able to explain ourselves. Define STP When defining our customers, we must approach them as a single person, not as a group of personalities. It’s good to have a profile of your customers. In order to establish a customer profile, you need to profile consumers, and it is a good idea to select about three representative personas. If you have a large number of customers, it is good to conduct a survey to understand them, but the most preferred method is to meet them in person. Based on our company’s standards, customers who have a high total price per customer and who make frequent repeat purchases are our company’s true customers. You need to listen to the customer. You will need to have an in-depth conversation through a 30-60 minute interview.
