The bounce rate is bound to be high if there is no special action inducement on the page. For example, in the case of the promotion information page as shown in the example image, since it is a page that only delivers instructions, no further action is required. Pages that only provide instructions on how to use will naturally have a high bounce rate. The value of a page like this should not be judged by the bounce rate! Likewise, bounce rate cannot be an indicator of the value of a page under any circumstances. However, if we want to attract customers somewhere through this page and that is the goal, then bounce rate becomes really, really important! Now, how should I edit the landing page? You just need to remember three things. This might not seem like a big deal, but it’s really important! Choose one of the Facebook ads. Check the bounce rate of that ad landing page with GA.
After setting a goal to reduce the bounce rate
By only 5-10% from the confirmed bounce rate, After modifying only the hero section of the Brazil WhatsApp Number Data landing page to be related to advertisements and banners, check if there is any change in the bounce rate. You cannot edit multiple places on the landing page at once. It is important to modify small parts one by one, look at the results, and accurately figure out which part was causing the high bounce rate. I’ll explain what the hero section is later! 3) I want to create a new landing page! The most important thing to do before creating a new landing page is to create a customer journey . 1) Create a customer journey You need to design your journey in the context of where do you want to send your customers? In fact, the customer journey on a web page is divided into quite a few funnels. That customers who come from external media see for the first time, the customer journey is relatively short with a total of three stages.
Understanding the basic structure of a landing page
Once your journey has been designed, you need to understand. The very basic structure Israel phone data of a landing page. This is where the hero section I mentioned earlier appears. The image that customers first see when they click on an ad is called the hero section. It is also called intro section, main image, etc. The reason the hero section is important is because it tells the customer. Yes, the information you wanted is right here.’ This is because it has the function of recognizing that. Here, the customer will scroll down only if they believe that the information they want is right here. Hero Section > Detail Section > Action Induction Section Just understanding the basic structure is half the job! 3) Create wireframing You can understand the basic structure of a landing page and create a landing page right away, but to plan a landing page in more detail, wireframing is necessary. Wireframing is also called layout, screen design, screen planning, etc. If the basic structure of a landing page is a large framework, it would be easier to understand wireframing as a small, detailed framework.
