Among them, there was an advertisement that impressed me, but it had only white text written in the main color of red. “Ask your developer” Twilio outdoor advertising Twilio’s outdoor advertising seems to target developers who create APIs . Even for me, who used to be an actual developer, looking at what I still remember, it felt like it was done well and had an impact, and I felt like I had capital. So, we wanted to advertise outdoors with the message we were most confident in! The message we are most confident in is “Chat Consultation Channel Talk” of the service, and we started outdoor advertising because it seemed like our strengths would fit well with outdoor advertising, which is effective for branding, and because we thought we could provide meaningful experiences to targeted customers.
Until June you can find Channel Talk anywhere between
Gangnam Station and Samsung Station on Teheran-ro. Outdoor advertising, is performance Oman Phone Number Data measured? “Quantitative measurements are difficult.” Measuring the performance of outdoor advertising has always been difficult, and I think it will not be easy in the future. Calculate ROI with this? What does it mean? Even after thinking about it, I couldn’t come up with a clear answer. So, I thought it would be meaningful if it went viral and people said they saw it and liked it. Fortunately, I think I saw good results when people around me contacted me via KakaoTalk or text and received feedback. “How did you think of doing outdoor advertising in B2B?” “I think Channel Talk was a success haha” “I was happy to see the Channel Talk outdoor advertisement while passing by.” Startups tend to use performance advertising like search advertising or Facebook, but outdoor advertising seems to have the effect of showing that they have financial resources, and famous influencer TBT (formerly Startup Alliance) Director Lim Jeong-wook mentioned our advertising.
I think I was able to see secondary effects
Because there was a case where it was done . We are looking at other regions with a high Chile phone number data concentration of startups. So that we can expand further in the future. Source: Center Director Lim Jeong-wook’s Facebook If you are thinking about outdoor advertising as a. B2B company, keep this in mind! “If you try it simply because ‘I heard it’s good’, you could end up losing money!” B2B also has various structures. Are you targeting large companies? Is it targeting SMB (small medium business)? I think we are closer to the latter. So, it seemed like the point where outdoor advertising could work was right. If we had a structure targeting large companies, I don’t think it would have been right. We think we have been able to see some good. Results because we have a large number of customers and low per-customer prices.