Very good, my name is David Ayala and I am a guest on this blog to talk to you about a topic that I am passionate about. If you are dedicated to the world of online marketing, you have surely heard about local SEO, and that is why I want to explain to you exactly what it is, why it is so important and, above all, how to work on it to obtain the best possible results. Before this, I also invite you to read this Brighton Local article in which you can see the importance of local SEO for local businesses. To give you an idea, I’ll tell you that in this study of more than 11,000 local companies, 50% of their traffic comes from local SEO and of the remaining percentage, 37% of visitors are direct traffic.
What is local SEO
Therefore, you could say that your main source of potential clients is local SEO. Many people do not differentiate between “general SEO” and local SEO, however, this is a mistake. In the past, Google did not differentiate it too much and Country B2B & B2C Email List you could, for example, search for “plumbers” and obtain results from websites focused on any city in the country where you were. However, this was a mistake since, if you live in Spain in the city of Madrid, you will not be interested in hiring a plumber from Barcelona because he will not travel 300 kilometers to change a tap. For this reason, Google began to geolocate searches in such a way that the results it considered local would only show you results from your own city. When working on local SEO I like to start with something essential.
Define your scope
Geographically we must think that in some cases we will not only be limited. By the city where we are because in some places, such as. Barcelona (Spain), there are many very large towns nearby. That could and should Amer Data also be worked on if we want to achieve greater reach. Some of the towns in this example could be Sabadell. Hospitalet, Terrassa, etc. As for the services offered. If you have an air conditioning company, you should not limit yourself to thinking that. You only offer air conditioning, but you should specify that you also offer air conditioning. Heating and boiler installation services. In this way you will open the range of possibilities. Much more in terms of keywords to position and therefore potential clients to obtain.
