CRM stands for Customer Relation Management and refers to customer relationship management. This is a necessary management strategy when you want to create customers and keep them for a long time. Customer relationship management largely consists of three processes. Customer Relationship Management customer care relationship First, we secure customers by giving nudges to customers who visit the shopping mall to leave as much information as possible . A representative event is where new members can purchase major products for 100 won. The customer data obtained in this way is managed in a usable form and then used in marketing activities based on the information. It secures and manages data such as name, phone number, items in the shopping cart, and cumulative purchase amount. In a typical shopping mall, 50% of customers who put items in their shopping cart do not make a purchase .
CRM marketing involves sending messages
To users who are leaving and encouraging them to make purchases . For example, you Laos Phone Number Data could send the following message to a user who puts items in their shopping cart and doesn’t make a purchase even after 5 minutes, right? Channel Talk CRM Marketing Channel Talk CRM Marketing Customer management at our company mall using Excel is inefficient. How are you currently managing the customer information you are accumulating? Are you downloading the information accumulated on Cafe24 into Excel and sending it as a text message? This method is inefficient for three main reasons. – Verifiable data is limited. As you analyze your existing customers, you will get the sense that each customer has individual characteristics . For example, something like this. ‘When we consulted before purchasing, the purchase conversion rate doubled’ and ‘The probability of new customers making their first purchase within 2 days is over 70%.’ The beginning of CRM marketing is creating and managing groups according to the characteristics of each customer .
However the data available on
Cafe24’s basic admin page is limited. You can only check basic information such Bolivia Phone Number Data as name, phone number, and order details. If you use a marketing tool like Channel Talk, you can automatically track additional data such as dwell time, number of visits, and inflow path . – It is difficult to create and manage groups. Cafe24’s admin cannot group users according to specific condition values. You can only search based on limited conditions. After searching for users who meet the conditions of ‘membership registration in the past two weeks’, you must extract them in Excel, save them, and send them a text message. By using marketing tools such as Channel Talk, you can create groups such as ‘users who added products to their shopping cart’ and ‘users who visited in the past two days’ and manage them as a list updated in real time. – A separate tool must be used to send messages. If you extract a customer list using to send text messages or emails. This creates the inconvenience of having to upload additional files.