The environment in which companies’ cloud transition accelerates after COVID-19 is also an opportunity for Channel Corporation. Japan’s SaaS market is about twice as large as Korea’s. Channel Corporation is rapidly increasing the number of paid companies with permanent personnel. The plan is to secure up to 300 paid companies in the Japanese market this year. What is retention marketing? Introducing strategies and success stories Retention Meaning “What is retention?” Retention means that customers continue to consume our brand’s products or services. Customer reconnection, repurchase, repayment, etc. are included in retention. Customers with high retention have a low bounce rate because they visit our site consistently. If customers who worked hard to bring them in through advertising leave, it would be like pouring water into a bottomless pit, right? Therefore, rather than blindly increasing advertising costs, you should focus on retention marketing that consistently brings back customers.
Most businesses that carry out retention marketing
Take action to bring in customers through various retargeting methods. However, long-term UK Email List strategy and customer management are required to maintain stable customers . I will gradually explain why and how a long-term strategy is necessary. Characteristics of customers with high retention rates Loyal customers with a relatively low churn rate have a high retention rate. Customer loyalty is formed every moment from the moment the customer first encounters the brand. The point at which customer loyalty increases is when they receive more than they expect from your brand. “Why retention marketing is important” What is the cost needed to secure existing customers vs. new customers? It costs approximately 7 times more to acquire new customers . What is the proportion of total sales from loyal customers? On average, loyal customers, who account for 20% of all customers, account for more than 80% of sales .
In addition it is said that improving
The retention rate by 5% can increase at least 25% to up to 95% of total sales. Many Lebanon WhatsApp data businesses ask, ‘The real reason to focus on retention marketing!’ Now you know, right? Long-term strategy of retention marketing As a result, retention marketing should focus on creating loyal customers . Since customer loyalty is not formed overnight, the effect is more exciting when a long-term strategy is established. Highly loyal customers not only increase our brand’s sales, but also create virality on their own. The reason why there is a long waiting line at a local bakery that strictly manages its regulars can also be seen as the effect of the virus. There are two main characteristics of a business that successfully creates loyal customers. Characteristics of a business with many loyal customers Maintain high customer experience quality. The brand image is clear. Consistently manage customers. 1. High customer experience quality Customer experience refers to the overall interaction between a brand and customers .
