What is cross marketing, how does it work and why is it so important?

As you speed through a popular racing game, you may encounter signs of soda or fast food brands (or even presidential candidates, as was the case with Barack Obama’s campaign). Although advergames have been around since the 1980s, recently you can find this type of advertising everywhere, as advertisers have already realized that these marketing tools are low cost and can reach the consumer in a fun way. and attractive.

What is cross marketing?

Advergaming: How many types are there? is the same, you should WhatsApp Number Data know that there are three categories of advergaming to take into account. First , (or on a special game-oriented website maintained or sponsored by the organization) to attract visitors and retain them on the website longer. The longer a visitor is on the website, the longer the company’s message will be in front of them. The third group of advergames is what we call in-game advertising, where the product or advertisement is part of the game.

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How does cross marketing work?

This is the case US Data of Rocket League, an online “soccer” game with cars, in which the sides of the stadiums are always with the most varied advertising advertisements. When and where to use advergames? A very common mistake is to think that advergaming will only attract the attention of young people between 18 and 25 years old. People often make a thoughtless connection between gaming and youth by considering only shooters and action games, but the spectrum is much broader.

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