Environmental issues are a bit heavy topic to talk about for fashion brands. What led you to this vision? When I was 20, I interned at a broadcasting station in Nigeria for about 3 months. The difference between developed and developing countries was clearly visible. Young people in Africa say they want to create such systems for their countries because they do not have established economic, currency, or weather systems. However, in Korea, most people pursue careers such as prosecutors, doctors, and bankers. I thought that Korean society needed a message that had a psychological impact. The basic social system is in place, but it is a pity that people are so focused on material things that they do not want to look at society as a whole. Why did you focus on the issue of fast fashion among its impact on society? I majored in urban architecture.
Urban design is designing people’s lifestyles
Since my job was to plan and design people’s movements and living Denmark Email List environments, I often took buses and went around observing and interviewing people. Then I became interested in fashion, which is always a part of city life. It was strange to see everyone wearing similar clothes. 2020 is a year where the vision becomes clearer Have you had any damage due to the coronavirus? My goal for 2020 was to release a lookbook every two months with a theme related to city life. The concept is like clothes that are good to wear when going back to school or going to work, clothes that are good to wear at a gathering, and clothes that are good to wear when going out to enjoy nature. However, as time passed, the coronavirus became more serious. In a pandemic situation, it was not possible to suggest a look that encouraged outdoor activities. Supply management was also unstable.
Because there was a confirmed case in
Dongdaemun, the factory was closed or fabric supply was not available. The bigger Finnish WhatsApp data problem was the long rainy season due to climate change. We only have a few products, but there was one popular product that went to the 7th reorder. However, due to the rainy season, the scheduled shipment did not arrive. The hardest time was when I couldn’t keep my promises to customers. For Havehad CEO Seunghwan Lee, 2020 was a year in which he felt the problem of climate change. The fashion industry can also be affected by climate change. Awareness of the environmental issues that Havehad originally talked about will become even stronger. The environment is not a marketing trend, but a topic that requires serious consideration. We will continue to experiment to let people know that buying and throwing away a lot is not cool fashion. Fortunately, Havehad is a small brand, so unlike large commerce, there are few stakeholders, so I think we can make changes easily. We have conducted many experiments so far, and we will continue to create our own brand growth structure through experiments.