Personalized curation requires a huge amount of products

You can solve this problem smarter by using Channel Talk. You can quickly summon a person in charge by using the ‘Invite’ function. Regardless of whether there are 1 member, 10 members, or 100 members, there is no additional charge, so anyone can easily view customer chats, and anyone can chat with customers if they want. Let’s become an operator who can communicate issues that only we feel are serious to the organization and bring in appropriate authority to solve them! Content curation has many meanings, but it refers to selecting and collecting completed content according to certain standards or purposes, then distributing it in variations. Selecting and providing quality content among the abundance of content is a task that satisfies the demand for accurate information. Content curation is already deeply absorbed into our daily lives. Platforms we use a lot in our daily lives, such as YouTube, Melon, and Netflix, are curation-based services. Globally, the speed of information production is increasing by 60% every year, and people are feeling fatigued amid the flood of information.

They want to filter and view personalized content

So, in the future, there will come an era where curation becomes more important. Benefits India Telegram Number Data of curation Overcome information overload value discovery save time Reduce overproduction redirect attention “Are there any cases where curation failed?” ‘Stitch Fix’, called the Netflix of the fashion world ‘Stitch Fix’ is a successful business that has received positive reviews as being the most innovative challenge in the fashion retail field. It was a method of recommending 5 types of clothing through personalized curation. Curation-based shopping malls that benchmarked Stitch Fix began to appear in Korea, but they all failed. It was a proven business in overseas markets, but why was the response in Korea cold? The basics of ‘curation’ were poor. There are basic elements required to enable quality curation. What are the basic elements that must be supported so that innovative challenges can shine? Quantity of products :  Is it really necessary to recommend 5 out of 10? Recommending 5 out of 10,000 is meaningful.

What customers want is not cheap clothes

Telegram Number Data

That don’t fit them, but good clothes that fit them even if they are expensive. Sufficient US phone data learning of artificial intelligence : In order for the algorithm to recommend products well, sufficient learning of artificial intelligence is necessary in the early stages. A period of time to focus on understanding our customers and accumulating data through surveys or analyzing existing data is essential. ‘Content curation’ in content marketing strategy Above, we looked at the definition of content curation and examples where curation itself became a service. From what perspective should curation in general e-commerce be viewed and approached? In other words, what kind of content should we curate for customers who use our service? Be sure to check the four things below before sharing content. Who will you share it with? Is this content helpful to the target audience? Is the content from a trustworthy source? What content will you show first? 1. Who to share with Audience research is the first step in your content marketing and curation plan. Before sharing content, you need to be clear about who you want to target.

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