Fortunately, we are holding on well thanks to our customers. How are you holding up against Corona? Customers, please tell us how to do this. Because it is difficult to engage in outdoor activities, more time is spent indoors, and more people are saying they want to wear more comfortable clothes at home. We have launched a new pair of throws that women can wear comfortably like shorts. We created it by asking everyone’s opinions one by one, such as whether there were any problems when attaching the sanitary pad, whether it was comfortable when moving, etc. We also developed clothes to wear when going out within a 1-mile radius of our house, called 1-mile wear. 20% of this year’s sales are coming from homeware. Customers are the ones who provide CEO Hong Yu-ri with a solution to any problem. Do what the customer wants When did you start looking for answers from your customers? In the past, the top 20% of hero products supported a company.
It’s different now A product that targets my taste is important
Products that generate good sales keep changing. And the underwear market is highly Iraq Email List polarized. The market consists of large companies with sales of hundreds of billions of won and small companies with sales of less than 10 billion won. There is no middle ground. There are many things large corporations can do, but the best we can do is listen to our customers and prepare what they want. Moreover, The Jam started with no investment money. We had to find a way to survive even more fiercely against large corporations. How did you start connecting with your customers? When I posted on Instagram or Facebook, customers left comments. When you post a work order, customers look at it and respond to what color and design they like. Depending on the number of comments, we look at the response and decide the quantity. Thejam’s products are produced through communication with customers from planning to quantity ordering. I’m envious and amazed that customers respond so positively.
Because customers participated they became attached
The products they created. We also started customer satisfaction surveys early. It wasn’t Hong Kong WhatsApp data easy to do that from the beginning of the business. It costs about 6 million won to send it once. But please reply to more than 10,000 people. They also answer with great care. When I first received that response, I immediately printed it out and went home. I didn’t go to work for two weeks and just read it. There are many ways to go within it. Customers, please tell us all the correct answers. Every employee is a customer persona He also gave a performance marketing lecture to several commerce representatives. How much of the performance marketing budget does The Jam spend? I spend about 4 million won a day on Facebook alone. Thanks to the implementation from the beginning when there were no Korean counselors, a lot of data was accumulated. Even now, whenever a new advertising medium comes out, I always spend money.
