Wouldn’t you be reading reviews even in your dreams? As long as we constantly identify areas for improvement from malicious comments and 1-star reviews, I don’t think Atrangs will ever plateau. This is an interview with iGet CEO Jeong Ju-hwang from the Struggling – Strong-willed Entrepreneur section. You can see the story of overcoming the crisis called Corona based on strong will. iGet is a performance subscription platform where you can watch popular performances at the lowest price. As soon as it was launched in the second half of 2019, it received an explosive response from fans of the show. Sales grew tenfold in three months. We achieved surprising results that are not easily seen in early startups. But in January 2020, the coronavirus suddenly appeared. The virus has spread at an uncontrollable rate, and people have become unable to go outside or gather in large groups. The performing arts industry took a direct hit. From level 1.5 of social distancing, popular music concerts with more than 100 people are impossible.
Numerous performances were canceled
And small performance venues were completely closed. Nevertheless, CEO Jeong Joo-hwang Laos Email List does not give up. After working in the performance industry for 7 years, he understood this market and experienced that customers want iGet. CEO Jeong Joo-hwang is not enduring the coronavirus, but is waiting for another explosive growth. Meet the wall called Corona The performing arts industry was hit hard by the coronavirus. How are you these days? There has never been a crisis in the seven years since we started our business, but this year was truly the biggest crisis ever. There have been many infectious diseases such as MERS and SARS, but we are experiencing difficulties on a completely different level than those times. When social distancing is eased, tickets will be opened. Every time tickets are opened, they are sold out, but as the social distancing measures are raised again, the up and down cycle is repeated. It’s been a roller coaster year. I think you are going through a time that is difficult to imagine. Startups always experience crises.
I think the most important thing is vision and hope
Get had the opportunity to confirm that its business model was working well before Israel WhatsApp data the coronavirus outbreak. I have been running a business through several pivots, but iGet was definitely different. As soon as we launched the service at the end of last year, it grew very quickly. Because we know customers, which are the essence of business, I am confident that we will grow explosively again once the coronavirus is over. CEO Jeong Joo-hwang is confident of iGet’s leap forward because he has seen the market’s response. Face customers as objects of learning You said you went through several pivots. What businesses did you do before iGet? I’ve been in the performing arts industry for 7 years. I created a Hongdae indie performance reservation site and also ran a performance hall rental business. However, only about 10 or 100 people visit per month. The business could not continue. Before iGet, I actually thought, why didn’t customers know about the service I created? Should we educate them? I even thought that. I thought it was definitely wrong.