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All of this is easy to set up and manage

However, you will have to wait until the shared content spreads a lot and you get enough responses! So, is Facebook the best choice for content promotion? The cost per click on Facebook is low compared to other channels. Audience targeting allows you to reach more potential customers. Facebook allows you to combine the reach of paid advertising campaigns and feed posts. Strategic A/B Test Among various advertising strategies, A/B Test is an essential element. Since we don’t know the answer, we look to our customers for the answer. However, we need to find a smart test method to determine what copy and images our customers like while minimizing the advertising budget, right? 1) Define target: Clearly define the target who should see this advertisement. 2) Visual test: Test 3-5 advertising contents with completely different designs. 3) Test selected advertisements.

Test the most effective advertisements in step

By modifying them into 3-5 advertisements. If you test many ads whose purpose is not Germany Telegram Number Data clear from the beginning, advertising costs can be high and insights may be vague. If you filter out highly effective ads in step 2 and test them again, resources will be reduced and clearer insights will be obtained! 3. Set up advertising funnel The interests and knowledge of the people we target will vary depending on the funnel. Of course, it would be right to promote our company with a different message to people who don’t know our company and to customers who have visited our site more than three times, right? So setting up a basic marketing funnel is very important. The general Facebook marketing funnel is divided into four categories. People who don’t know anything about our website People who have visited our website more than once People who converted on our website People who make repeat purchases from our website In fact, like all advertisements, Facebook advertisements require different marketing strategies tailored to the funnel.

When creating a campaign set you can achieve

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Higher performance if you manage the advertisements by creating them for each Uganda phone data funnel. If you design your target according to the funnel and advertise a message that matches that target. You will be able to receive a high score in the ‘relevance score’ determined by Facebook. 4. Target your competitors’ fans This method is good for small businesses that provide services that have no choice but to compete with large corporations. Target your competitor’s fans and deliver information about your company. If you want to target your competitor’s fans, you can add the competing brand’s name by entering it under the Interests category. Note In order to target competitors’ fans, it must be in an industry that is closely related to the competitor. Don’t forget that your target has a high level of understanding of your product (service) through your competitors. Creating Facebook Audiences is the same as creating a marketing audience.

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