Advertising on social networks is booming. More and more companies are deciding to invest in Social Ads to expand their customer base and generate more sales. The social networks most used for advertising are Facebook and Instagram and they are controlled through the same platform: Facebook Business Manager . This platform is the best tool to manage your campaigns, design ads and analyze their performance. But in recent months, many users of the platform have been affected by new advertising policies . When it comes to making ads, Facebook Business Manager has become stricter with its rules, generating many inconveniences for users. In this post we are going to tell you the main problems that may arise and how to avoid them.
Bypass the ad review process
Avoiding or deceiving the ad review processes endangers the relationship of trust that should exist between people and companies. Therefore, compliance with advertising policies and standards is essential Buy Cell Phone Number List for Facebook. Here are some examples of what Facebook considers misleading : The creation of new advertising accounts when others have already been deactivated. If you have had an advertising account deactivated, Facebook prevents you from creating new ones. Hide Unicode characters, symbols or text in images to confuse words or phrases. Restrict Facebook access to the ad landing page. It is very common to create fake profiles that do not belong to a real person in order to increase the number of followers or because you do not want to give real data to the platform. Transparency is a fundamental requirement for the platform, in order to be able to offer it to users.
Suspicious or infringing networks or associations
There are some products or services with which you can advertise on Facebook, but with a series of limits and conditions. If any of this content matches yours, check carefully Amer Data what you have to do to comply with the policies. Below, we leave you some of the most common restricted content: Alcohol .They must be directed to those over 18 years of age and comply with applicable local laws and mandatory or established sector codes. In Spain it is allowed to make advertisements with these restrictions, but in some countries it is completely prohibited. Appointments : They are only allowed with prior authorization and in compliance with a specific rule. Additionally, the dating or friendship website cannot have adult content. Betting and games : Aimed at people over 18 years of age.