It is clear that these days, we are all content generators and potential influencers on social networks. Some do it with more grace and good results, while others with less, but the difference is usually in the quality of the content we publish . Just last week we had the opportunity to participate as listeners in the #todosSomosinfluencers conference , held within the framework of the eShow Barcelona 2019 and whose speakers were four marketing professionals with experience in managing influencers : Ismael El-Qudsi, Nerea Sanz, Alfredo of Paz and Marta Gui. In it, various topics.
what is an influencer
Who has not heard the phrase “content is King”? This is perhaps one of the most famous mantras in the world of marketing and one of the great truths of the digital age. In this sense, the new content creators are no longer the traditional media, but people Email List who have managed to find a space on social networks to communicate their ideas, values, thoughts and, in the process, become brand ambassadors . And the most striking thing is that generally.
Marketing as part of your strategy
During the #todosSomosinfluencers conference, the speakers also commented that, today, 70% of brands’ engagement comes from the work Amer Data done with influencers , and through different success stories they made it clear. This figure is absolutely devastating for those detractors of the influencer world . But beyond this, it is an important indicator of the current situation of marketing, social networks and the relevance of brand ambassadors. It is not for nothing that the market currently.