Repeat purchases are the core of our business Atrang is the largest women’s clothing shopping mall in Korea. What is the most important indicator that has led to the growth so far? This is the repurchase rate. I saw some statistics, and they said it takes 11 years to bring back a lost customer. Existing customers are really, really valuable people. You chose us among the flood of content. For every 100 people who come in, on average 1 to 2 people make a purchase, and how many of them are valuable people. But most people neglect those 1 or 2 people. We believe that repeat purchases are the number of customers who truly recognize us. How likely is it to repurchase Atrang? Atrang has a repurchase rate of about 40%. The average for shopping malls is about 20%. That’s a really high number. I’m curious about Atrang’s unique way to increase repeat purchases. We consider customer inquiries and reviews very important. In the past, there was only a bulletin board, but these days there is a lot of content that can help you understand the psychology of customers.
In particular, you can be together at
The moment of shopping through a chat service such as Channel Talk. In that moment, you Japan Email list can gain more insight than any other consulting service. You have to do your best to serve customers and find out what they liked and what made them click. If you stick with it for just 3 months, you will get direction. If you think that’s a job, look for other jobs, and only those who think it’s a job can do business. In fact, that time is precious to the customer as well. The fact that you leave a comment even though it’s busy means there’s a possibility that you’ll use it again. The closer you are to friends, the more unpleasant things they say to you. I like customers who talk to me with affection. It’s more of a malicious comment than a no comment. One time, a Taiwanese customer said, ‘Take care of quality. He said, ‘Taiwanese customers are not stupid.’ I was so grateful that I immediately recharged 100,000 won.
You shouldn’t ignore people who say bad
Things because you think they’re unusual. There may be valuable points there. Jeong India WhatsApp data Ki-yeol, managing director of Atrang, says that even negative comments from customers should be considered valuable. Knowing your customers brings you closer to the essence. Has a malicious comment ever really helped you? When I reorder a product, I see a lot of 1-star reviews. There you can find out what needs to be improved. For example, if you want to add a waist strap, add a waist strap and start again. Since the clothes had no lining, I was told that it would be hot to wear a slip, so I added a lining. There are many clothes of the same style, but only we have clothes with lining. It’s okay to wear on a date, but the company said it was a bit too much, so we created an option to add length. Sometimes we create something new just because of one person. In the beginning, there were many times when we made one person and had 9 left in stock.